Kansas at SEMA

We love tires. We love tires so much so that the better part of our day is devoted to developing the best-performing, most advanced, and most durable tires on the market. But life isn’t all tires...we also love rock ‘n’ roll. We’re excited to combine these two passions at this year's SEMA show, where we'll be hosting a free concert at the Hard Rock Cafe featuring Kansas! For those of you who don’t know Kansas (have you been living under a rock for the last forty years? You might recognize hits like Dust in the Wind, Point of No Return, or Carry On Wayward Son), here’s a little information on this legendary rock band.

What We Learned from Kansas 

Watching Kansas on stage at the Hard Rock Café in Las Vegas—a show we sponsored as a thank-you to our loyal customers at the SEMA show—got me thinking about what success really means.

Make the Most of Your Time at SEMA

Last year’s SEMA (Specialty Equipment Market Association) show drew more than 60,000 attendees and this year’s show (happening November 3-6) will likely be even bigger! It’s not hard to see what the draw is with over 2,000 of the coolest new products on display from over 2,300 exhibiting companies. Filling over a million square feet of the Las Vegas Convention Center with the newest and most exciting toys in the automotive aftermarket industry, SEMA can be overwhelming, so here is a short guide to making the best of this year's show.

Five Things to Know About the International Construction and Utility Equipment Exposition (ICUEE)

As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.

The team at Alliance Tire Americas had a fun and very productive time in Decatur, IL at the Farm Progress 2015 Show last week.