Yokohama Off-Highway Tires America Introduces New B2B E-Commerce Portal

Yokohama Off-Highway Tires America, Inc. (YOHTA) announced the launch of its new B2B E-Commerce Portal to put more inventory management power in the hands of tire distributors and dealers. "Our new business-to-business online order management system is a unique, 24/7, 360-degree tool that puts a dynamic tool in dealers' hands for ordering tires easily, checking inventory, monitoring order status, keeping track of invoices and credits, and much more," says Bruce Besancon, Vice President—Marketing for the company.

Yokohama Off-Highway Tires America, Inc. Appoints a New President

Yokohama Off-Highway Tires America, Inc. (YOHTA) has announced a change in leadership today. Dhaval Nanavati, President of YOHTA, has made the decision to leave the company after 11 years with Yokohama/Alliance Tire Group. David Geraghty, who is currently Global Head of OE and Assembly Business, has been appointed to serve as President of YOHTA effective July 25, 2022.

Alliance Tire Americas, Inc. is now Yokohama Off-Highway Tires America, Inc. (YOHTA), the U.S. sales and marketing arm of Yokohama Off-Highway Tires (YOHT). Yokohama Rubber Co. Ltd., created YOHT to consolidate its off-the-road (OTR) tire businesses across the globe with the Alliance, Galaxy and Primex brands it acquired when the company purchased Alliance Tire Group (ATG) four years ago.

The Memorable Moments and Tires of 2020

Happy holidays and best wishes from us—our thoughts are with all of our customers, families, and friends during these challenging times. Let’s all look forward to 2021 bringing better days. Despite the challenges and hardships, our company still had some high points as they kept tires rolling throughout 2020.

Why Warranties Matter When Choosing Farm Tires

There’s a lot to consider when buying new farm tires. For example, do you need the tires to help you achieve a goal like lowering soil compaction, improving roadability, or increasing traction? Or, will the tires operate in specific conditions, such as on hillsides or in muddy soil? Another characteristic to contemplate is the quality of a company’s warranty. A tire manufacturer’s warranty is an indicator of the confidence they have in their ag tires and provides purchasers with protection if a tire fails to meet a producer’s promised performance.