---
title: Yokohama-Off-Highway Tires | The Official Tire News Source of Yokohama-Off-Highway Tires America Inc. | Tire Construction
description: Tire Construction | News, commentary, research, and thoughts on the farm, construction, forestry, mining, trucking, and OTR tire businesses. Expert articles and quality tire industry analysis.
---
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Posted by [Yokohama-ATG Team](https://yohta-blog.yokohama-oht.com/author/yokohama-atg-team)
Jan 29, 2016 3:10:00 PM
[Leave a Comment](https://yohta-blog.yokohama-oht.com/tire-technology-the-beadier-the-better)
## [Tire Technology: The Beadier the Better](https://yohta-blog.yokohama-oht.com/tire-technology-the-beadier-the-better)
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# The Job of a Tire Bead
Whether you’re in ag, construction, or forestry, you're probably not thinking too deeply about your tires when you get to work - unless of course there's a problem. In effect - the less you have to think about your tires, the better we're doing our jobs! But, have you ever given any thought to the engineering required to keep your tires properly mounted on your machines, especially under extreme circumstances like slippery mud or hillsides?
[Read More](https://yohta-blog.yokohama-oht.com/tire-technology-the-beadier-the-better)
Topics: [Tire Maintenance](https://yohta-blog.yokohama-oht.com/topic/tire-maintenance), [Tire Construction](https://yohta-blog.yokohama-oht.com/topic/tire-construction)
Posted by [Yokohama-ATG Team](https://yohta-blog.yokohama-oht.com/author/yokohama-atg-team)
Dec 14, 2015 8:09:00 AM
[Leave a Comment](https://yohta-blog.yokohama-oht.com/why-tires-are-black)
## [Why Tires Are Black](https://yohta-blog.yokohama-oht.com/why-tires-are-black)
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# Why Are Tires Black? The Answer Is Surprisingly Simple
Have you ever wondered why we don’t make our tires green and yellow to match your [John Deere](http://www.deere.com/en_US/regional_home.page) Tractor? Or orange to match your [Kubota](http://www.kubota.com/) loader? Or why we don’t just leave rubber its natural color, white (other than it would get filthy when you play in the mud)? We make some of the most advanced and longest-lasting tires on the market, so why don’t we call them out with a signature color rather than letting their performance speak for itself?
[Read More](https://yohta-blog.yokohama-oht.com/why-tires-are-black)
Topics: [Tire Construction](https://yohta-blog.yokohama-oht.com/topic/tire-construction)
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### About the Yokohama-ATG Blog
Yokohama-ATG (Y-ATG) is a global leader in the design, development, manufacturing, and marketing of commercial tires for a diverse range of applications which include agriculture, forestry, construction, industrial, earthmoving, mining, and port operations.
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