Yokohama Off-Highway Tires Announces Senior Leadership Appointment

Yokohama Off-Highway Tires (YOHT) is pleased to announce the appointment of Lawrence Harmon as President - of Global OE Business and Growth segments. He will also be a member of the YOHT Executive Committee.

"As we continue on our growth trajectory, it is imperative that we increase our focus on OEM  customers as well as new product segments. I am happy to welcome Lawrence to the leadership team and look forward to his expertise to lead and grow our OEM business. He will also drive our assembly business to maturity with OEMs who require complete assembly solutions," said Nitin Mantri - Head of OHT Division, The Yokohama Rubber Co., Ltd.

“The global reach of Yokohama Off-Highway Tires is remarkable. The company is well positioned for continued growth and I am very happy to be a part of that journey. More importantly, I look forward to enhancing the customer-focused culture of Yokohama Off-Highway Tires to become an easier company to do business with,” stated Lawrence Harmon. 

Harmon brings to Yokohama Off-Highway Tires a wealth of experience spanning over two decades with prestigious industry players like Michelin and the Carlstar Group. His comprehensive knowledge and insights are poised to further elevate YOHT's position in the market. 

Yokohama Off-Highway Tires is the business unit of The Yokohama Rubber Co., Ltd (Japan) that specializes in the design, development, manufacturing, and marketing of Agriculture, Forestry, Construction, Industrial, Earthmoving, Mining and Port, and other commercial tires. With a diverse product portfolio of over 3,500 SKUs, YOHT offers its customers superior quality application-specific and purpose-built tires under the brands—Alliance, Galaxy, Primex, and Yokohama OTR.