---
title: Lawrence Harmon Joins Yokohama Off-Highway Tires As Global President-OE Business and Growth
description: Yokohama Off Highway Tires announces Lawrence Harmon as its President of Global OE Business and Growth segments.
image: https://yohta-blog.yokohama-oht.com/hubfs/1652711115222.jpg
---
[](https://yohta-blog.yokohama-oht.com/)
- [Yokohama-ATG Website](https://yokohama-oht.com/usa/?nr=true)
- [Tire Selector](https://yokohama-oht.com/usa/tire-selector/)
- [Dealer Locator](https://yokohama-oht.com/usa/locator/)
- [Contact Us](https://yokohama-oht.com/usa/contact/)
Posted by [Yokohama-ATG Team](https://yohta-blog.yokohama-oht.com/author/yokohama-atg-team)
Sep 27, 2023 2:42:16 PM
[Leave a Comment](https://yohta-blog.yokohama-oht.com/lawrence-harmon-joins-yokohama-off-highway-tires-as-global-president-oe-business-and-growth)
## [Lawrence Harmon Joins Yokohama Off-Highway Tires As Global President-OE Business and Growth](https://yohta-blog.yokohama-oht.com/lawrence-harmon-joins-yokohama-off-highway-tires-as-global-president-oe-business-and-growth)
- [Tweet](https://twitter.com/share)
# Yokohama Off-Highway Tires Announces Senior Leadership Appointment
Yokohama Off-Highway Tires (YOHT) is pleased to announce the appointment of Lawrence Harmon as President - of Global OE Business and Growth segments. He will also be a member of the YOHT Executive Committee. 
"As we continue on our growth trajectory, it is imperative that we increase our focus on OEM customers as well as new product segments. I am happy to welcome Lawrence to the leadership team and look forward to his expertise to lead and grow our OEM business. He will also drive our assembly business to maturity with OEMs who require complete assembly solutions," said Nitin Mantri - Head of OHT Division, The Yokohama Rubber Co., Ltd.
“The global reach of Yokohama Off-Highway Tires is remarkable. The company is well positioned for continued growth and I am very happy to be a part of that journey. More importantly, I look forward to enhancing the customer-focused culture of Yokohama Off-Highway Tires to become an easier company to do business with,” stated Lawrence Harmon.
Harmon brings to Yokohama Off-Highway Tires a wealth of experience spanning over two decades with prestigious industry players like Michelin and the Carlstar Group. His comprehensive knowledge and insights are poised to further elevate YOHT's position in the market.
Yokohama Off-Highway Tires is the business unit of The Yokohama Rubber Co., Ltd (Japan) that specializes in the design, development, manufacturing, and marketing of Agriculture, Forestry, Construction, Industrial, Earthmoving, Mining and Port, and other commercial tires. With a diverse product portfolio of over 3,500 SKUs, YOHT offers its customers superior quality application-specific and purpose-built tires under the brands—[Alliance](https://yokohama-oht.com/usa/brand/alliance/), [Galaxy](https://yokohama-oht.com/usa/brand/galaxy/), [Primex](https://yokohama-oht.com/usa/brand/primex/), and [Yokohama OTR](https://yokohamaotr.com/).
Topics: [Press Release](https://yohta-blog.yokohama-oht.com/topic/press-release), [Corporate Communication](https://yohta-blog.yokohama-oht.com/topic/corporate-communication)
## AboutYokohama-ATG Team
The Yokohama-ATG Team is a collaboration of product managers, field engineers, sales team, and marketing members. The team is committed to delivering high-quality information about the fields of agriculture, construction, forestry, material handling, mining, trucking, and other OTR applications—along with the tires used in them.
## Subscribe Here
Sign up to receive email updates and to hear what's going on with us!
### About the Yokohama-ATG Blog
Yokohama-ATG (Y-ATG) is a global leader in the design, development, manufacturing, and marketing of commercial tires for a diverse range of applications which include agriculture, forestry, construction, industrial, earthmoving, mining, and port operations.
Search
### Posts by Topic
- [Agricultural Tires (143)](https://yohta-blog.yokohama-oht.com/topic/agricultural-tires)
- [Alliance Tires (124)](https://yohta-blog.yokohama-oht.com/topic/alliance-tires)
- [Press Release (101)](https://yohta-blog.yokohama-oht.com/topic/press-release)
- [Galaxy Tires (66)](https://yohta-blog.yokohama-oht.com/topic/galaxy-tires)
- [IF/VF Tires (65)](https://yohta-blog.yokohama-oht.com/topic/ifvf-tires)
- [Construction Industry (43)](https://yohta-blog.yokohama-oht.com/topic/construction-industry)
- [Forestry Industry (40)](https://yohta-blog.yokohama-oht.com/topic/forestry-industry)
- [Skid Steer Tires (40)](https://yohta-blog.yokohama-oht.com/topic/skid-steer-tires)
- [Tractor Tires (40)](https://yohta-blog.yokohama-oht.com/topic/tractor-tires)
- [Tire Events (34)](https://yohta-blog.yokohama-oht.com/topic/tire-events)
- [Alliance AgriFlex Tires (33)](https://yohta-blog.yokohama-oht.com/topic/alliance-agriflex-tires)
- [Construction Tires (31)](https://yohta-blog.yokohama-oht.com/topic/construction-tires)
- [Primex Tires (26)](https://yohta-blog.yokohama-oht.com/topic/primex-tires)
- [Soil Compaction (25)](https://yohta-blog.yokohama-oht.com/topic/soil-compaction)
- [Flotation Tires (24)](https://yohta-blog.yokohama-oht.com/topic/flotation-tires)
- [Testimonials (23)](https://yohta-blog.yokohama-oht.com/topic/testimonials)
- [Solid Tires (19)](https://yohta-blog.yokohama-oht.com/topic/solid-tires)
- [Sprayer Tires (19)](https://yohta-blog.yokohama-oht.com/topic/sprayer-tires)
- [Forestry Tires (17)](https://yohta-blog.yokohama-oht.com/topic/forestry-tires)
- [Tire Maintenance (16)](https://yohta-blog.yokohama-oht.com/topic/tire-maintenance)
- [Combine/Harvester Tires (11)](https://yohta-blog.yokohama-oht.com/topic/combine-harvester-tires)
- [Snow Removal Tires (10)](https://yohta-blog.yokohama-oht.com/topic/snow-removal-tires)
- [Tire Inflation (10)](https://yohta-blog.yokohama-oht.com/topic/tire-inflation)
- [Truck Tires (10)](https://yohta-blog.yokohama-oht.com/topic/truck-tires)
- [Corporate Communication (9)](https://yohta-blog.yokohama-oht.com/topic/corporate-communication)
- [Forklift Tires (9)](https://yohta-blog.yokohama-oht.com/topic/forklift-tires)
- [Harvest Tires (9)](https://yohta-blog.yokohama-oht.com/topic/harvest-tires)
- [Turf Tires (9)](https://yohta-blog.yokohama-oht.com/topic/turf-tires)
- [AgTech (7)](https://yohta-blog.yokohama-oht.com/topic/agtech)
- [Waste Industry Tires (7)](https://yohta-blog.yokohama-oht.com/topic/waste-industry-tires)
- [Compact Tractor Tires (6)](https://yohta-blog.yokohama-oht.com/topic/compact-tractor-tires)
- [Telehandler Tires (6)](https://yohta-blog.yokohama-oht.com/topic/telehandler-tires)
- [Tire Tales (6)](https://yohta-blog.yokohama-oht.com/topic/tire-tales)
- [Dairy Farm Tires (5)](https://yohta-blog.yokohama-oht.com/topic/dairy-farm-tires)
- [Galaxy ROTR (5)](https://yohta-blog.yokohama-oht.com/topic/galaxy-rotr)
- [Tire News (5)](https://yohta-blog.yokohama-oht.com/topic/tire-news)
- [Winter Tire Maintenance (5)](https://yohta-blog.yokohama-oht.com/topic/winter-tire-maintenance)
- [Rental Equipment Tires (4)](https://yohta-blog.yokohama-oht.com/topic/rental-equipment-tires)
- [Warehouse Tires (4)](https://yohta-blog.yokohama-oht.com/topic/warehouse-tires)
- [Manure Tires (3)](https://yohta-blog.yokohama-oht.com/topic/manure-tires)
- [Material Handling Tires (3)](https://yohta-blog.yokohama-oht.com/topic/material-handling-tires)
- [OTR Tires (3)](https://yohta-blog.yokohama-oht.com/topic/otr-tires)
- [Paving Tires (3)](https://yohta-blog.yokohama-oht.com/topic/paving-tires)
- [Radial OTR (3)](https://yohta-blog.yokohama-oht.com/topic/radial-otr)
- [Wheel Loader Tires (3)](https://yohta-blog.yokohama-oht.com/topic/wheel-loader-tires)
- [Galaxy Truck Tires (2)](https://yohta-blog.yokohama-oht.com/topic/galaxy-truck-tires)
- [Safety (2)](https://yohta-blog.yokohama-oht.com/topic/safety)
- [Tire Construction (2)](https://yohta-blog.yokohama-oht.com/topic/tire-construction)
- [Tire Tread Depth (2)](https://yohta-blog.yokohama-oht.com/topic/tire-tread-depth)
- [Yokohama OTR Tires (2)](https://yohta-blog.yokohama-oht.com/topic/yokohama-otr-tires)
- [Zero-Turn Mower Tires (2)](https://yohta-blog.yokohama-oht.com/topic/zero-turn-mower-tires)
- [AWP Tires (1)](https://yohta-blog.yokohama-oht.com/topic/awp-tires)
- [Aerial Work Platforms (1)](https://yohta-blog.yokohama-oht.com/topic/aerial-work-platforms)
- [Agri-Transport Tires (1)](https://yohta-blog.yokohama-oht.com/topic/agri-transport-tires)
- [Backhoe Tires (1)](https://yohta-blog.yokohama-oht.com/topic/backhoe-tires)
- [Grader Tires (1)](https://yohta-blog.yokohama-oht.com/topic/grader-tires)
- [Implement Tires (1)](https://yohta-blog.yokohama-oht.com/topic/implement-tires)
- [Mining Tires (1)](https://yohta-blog.yokohama-oht.com/topic/mining-tires)
- [Planting Tires (1)](https://yohta-blog.yokohama-oht.com/topic/planting-tires)
- [Port Tires (1)](https://yohta-blog.yokohama-oht.com/topic/port-tires)
- [Stubble Damage (1)](https://yohta-blog.yokohama-oht.com/topic/stubble-damage)
- [TBR Tires (1)](https://yohta-blog.yokohama-oht.com/topic/tbr-tires)
- [Tire Tread Patterns (1)](https://yohta-blog.yokohama-oht.com/topic/tire-tread-patterns)
see all
### Recent Posts
### SITE MAP
[Home](https://yokohama-oht.com/)
[Y-ATG Tire Selector](https://yokohama-oht.com/usa/tire-selector-yokohama-off-highway-tires/)
[Y-ATG Dealer Locator](https://yokohama-oht.com/usa/locator/)
[Brands](https://yokohama-oht.com/usa/brand/)
[Contact Us](https://yokohama-oht.com/usa/contact-us/)
### PRODUCT CATEGORIES
[Agriculture Tires](https://yokohama-oht.com/usa/offroad-tires/agricultural-and-farm-implement-tires/)
[Forestry Tires](https://yokohama-oht.com/usa/offroad-tires/mud-and-forestry-tires/)
[Construction and Industrial Tires](https://yokohama-oht.com/usa/offroad-tires/commercial-construction-and-industrial-tires/)
[Material Handling Tires](https://yokohama-oht.com/usa/offroad-tires/loader-container-and-material-handling-tires/)
[Earthmoving and Mining Tires](https://yokohama-oht.com/usa/offroad-tires/earthmover-tires/)
[OHT Truck Tires](https://yokohama-oht.com/usa/offroad-tires/radial-light-and-heavydutytruck-tires/)
[Lawn, Garden, and Turf Tires](https://yokohama-oht.com/usa/offroad-tires/golf-cart-garden-and-lawn-tractor-tires/)
Search this site on Google
Search Google
### YOKOHAMA OFF-HIGHWAY TIRES AMERICA, INC.
1-800-343-3276
2815 Coliseum Centre Drive, Suite 180
Charlotte, N.C. 28217
[PRIVACY](https://yokohama-oht.com/privacy-policy/) | COPYRIGHT ©2021 | YOKOHAMA OFF-HIGHWAY TIRES AMERICA, INC.
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Yokohama-ATG Team",
"url" : "https://yohta-blog.yokohama-oht.com/author/yokohama-atg-team"
},
"dateModified" : "2023-09-27T18:42:16.628Z",
"datePublished" : "2023-09-27T18:42:16.000Z",
"headline" : "Lawrence Harmon Joins Yokohama Off-Highway Tires As Global President-OE Business and Growth",
"image" : [ "https://yohta-blog.yokohama-oht.com/hubfs/1652711115222.jpg" ],
"mainEntityOfPage" : {
"@id" : "https://yohta-blog.yokohama-oht.com/lawrence-harmon-joins-yokohama-off-highway-tires-as-global-president-oe-business-and-growth",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://yohta-blog.yokohama-oht.com/hubfs/Screenshot%202024-03-19%20153133-1-1.png"
},
"name" : "Yokohama Off-Highway Tires America, Inc"
}
}
```