Why Are Tires Black? The Answer Is Surprisingly Simple 

Have you ever wondered why we don’t make our tires green and yellow to match your John Deere Tractor? Or orange to match your Kubota loader? Or why we don’t just leave rubber its natural color, white (other than it would get filthy when you play in the mud)? We make some of the most advanced and longest-lasting tires on the market, so why don’t we call them out with a signature color rather than letting their performance speak for itself?

Prepare Your Snow Removal Equipment for Winter 

Ready or not, it’s that time of year again—that’s right, it’s winter! And that means plowing season is here. While those of you in the Rocky Mountain Region and Pacific Northwest have already had your first taste of winter with some impressive snow, back east at our corporate headquarters just outside Boston, Massachusetts, we are left with the memory of last winter, a winter that, at times, basically shut the city down.

Forestry Equipment Your Christmas Tree Should Fear 

As the popular saying goes “boys love their toys”—and who can blame them! We are working constantly on refining and improving our tires, to ensure our customer gets the most  technologically advanced, highest-performing, and longest-lasting off-highway tire on the market. It’s easy for us to keep our eyes focused on the ground, as we monitor a tire’s compaction, flotation, and inflation, but every now and then we pick our heads up and remember that we outfit some truly outrageous machinery. We would love to see any of the machines listed below underneath our Christmas tree this year, and we would also enjoy watching our tree tremble in terror at the sight of any of this awesome forestry equipment.

As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.

Las Vegas will be rocking on November 4 when we sponsor the legendary rock band Kansas at the Hard Rock Café.

As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.

Alliance Tire Americas, Inc. (ATA) is proud to announce that it's strengthening its Canadian sales team with the addition of three regional managers to the company’s North American staff.