As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at

Las Vegas will be rocking on November 4 when we sponsor the legendary rock band Kansas at the Hard Rock Café.

With hits like “Dust in the Wind” and “Carry On Wayward Son,” Kansas ruled the rock charts with three sextuple-platinum albums, a platinum live album, and eight gold records. They’ve kept their act sharp, touring every year, and just signed with a new label last month as the band prepares to produce a new studio album.

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“Kansas is a truly legendary band and a one-of-a-kind rock experience,” says Bruce Besancon, Vice President of Marketing. “We’re proud to be sponsoring their concert at the Hard Rock, and we’re proud to provide free tickets to the dedicated dealers and distributors who work so hard helping machinery owners connect with the best tires for real-world challenges.”

We're giving away free tickets on a first-come, first-served basis to tire distributors and dealers, and other SEMA attendees. Just 750 tickets are available in the Hard Rock’s intimate concert hall, and seats are going fast, says Besancon.