AboutBarry Clifford

Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym.

Posted by Barry Clifford

Oct 16, 2015 3:17:00 PM

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See You At SEMA

Make the Most of Your Time at SEMA

Last year’s SEMA (Specialty Equipment Market Association) show drew more than 60,000 attendees and this year’s show (happening November 3-6) will likely be even bigger! It’s not hard to see what the draw is with over 2,000 of the coolest new products on display from over 2,300 exhibiting companies. Filling over a million square feet of the Las Vegas Convention Center with the newest and most exciting toys in the automotive aftermarket industry, SEMA can be overwhelming, so here is a short guide to making the best of this year's show.

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Topics: Tire Events

Posted by Barry Clifford

Oct 12, 2015 3:19:00 PM

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Forestry News Roundup

California’s big trees are disappearing. A new study has found that the number of trees larger than two feet in diameter has decreased by 50 percent throughout 46,000 square miles of California forests. While it’s convenient to blame logging and housing for their disappearance, the truth is that water shortages and climate change might be the real culprit. To learn more about the decline of California’s large trees and what it means, click here.

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Topics: Forestry Industry

Posted by Barry Clifford

Oct 6, 2015 1:46:00 PM

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Ag News Roundup

The Latest Farm News

Colorado schools support local farmers.  On September 30, the Colorado Department of Agriculture held the Colorado Proud School Meal Day. Emphasizing the importance of eating healthy and locally grown foods, the event encouraged schools across the state to use Colorado-grown foods in their meals. Celebrating local agriculture and teaching kids about healthy eating habits, this event reached more than 100,000 students in 600+ schools. Click here to learn more about how Colorado supports its local farms.

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Posted by Barry Clifford

Sep 17, 2015 2:17:00 PM

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Forestry News Roundup

All About Trees

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Topics: Forestry Industry

Posted by Barry Clifford

Aug 28, 2015 2:25:00 PM

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HAPPENING NOW! The Great American Trucking Show

HAPPENING NOW! The Great American Trucking Show

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Topics: Truck Tires