Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym.
Jul 30, 2015 9:00:00 AM
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As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.
Topics: Press Release
Jul 22, 2015 2:36:00 PM
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The route from Chicago to Chambersburg, Pennsylvania—home of the North American Manure Expo last week—was a drive through agriculture’s past and present.
Topics: Soil Compaction
Jul 4, 2015 2:39:00 PM
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We're celebrating America's 239th birthday today with hot dogs, fireworks and fun times with family and friends. Let's take a moment to reflect on the role of U.S. farmers in maintaining America's independence.
Jun 29, 2015 3:27:00 PM
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One of the greatest things about sponsoring the National Tractor Pullers' Association—other than the excitement of watching champions like Doug Lively coax mega-horsepower machines into pulling massive sleds down the track — is traveling deep into the heart of the country and meeting the farmers and families who are hard at work feeding, clothing and fueling the country.
Topics: Agricultural Tires, Tire Events, Testimonials
Jun 25, 2015 8:03:00 AM
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This week's Super Six focuses on the construction industry which is served by our Galaxy brand. We begin with a fun video from Caterpillar -- a moving golf course!
Topics: Skid Steer Tires, Construction Industry