How We Rolled Into Tire Making History
We are constantly looking forward and trying to imagine what the tire of the future looks like. Day in and day out, we're working on developing higher-performing, longer-lasting, more efficient tires to help you increase productivity and lower your total cost of ownership (TCO). It’s hard to believe that rubber tires have only been popular for a little over a hundred years, and that they were first popularized on bicycles, of all things. If only those people could see the incredible ag, forestry, and industrial tires we build today—much less the amazing machines that those tires are responsible for transporting, they would be amazed! In order to truly appreciate where we are with modern tire technology, you have to appreciate where we came from, so here’s a quick look at the evolution of the tire.