--- title: Yokohama-Off-Highway Tires | The Official Tire News Source of Yokohama-Off-Highway Tires America Inc. | Barry Clifford (7) description: Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym. (7) --- [![Alliance Galaxy Logo](https://yohta-blog.yokohama-oht.com/hs-fs/hubfs/Alliance%20Galaxy%20Logo.jpg?width=1116&height=127&name=Alliance%20Galaxy%20Logo.jpg "Alliance Galaxy Logo")](https://yohta-blog.yokohama-oht.com/) - [Yokohama-ATG Website](https://yokohama-oht.com/usa/?nr=true) - [Tire Selector](https://yokohama-oht.com/usa/tire-selector/) - [Dealer Locator](https://yokohama-oht.com/usa/locator/) - [Contact Us](https://yokohama-oht.com/usa/contact/) ![](https://app.hubspot.com/settings/avatar/551805f1b6479f80a03e90557fca357a) ## AboutBarry Clifford Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym. Posted by [Barry Clifford](https://yohta-blog.yokohama-oht.com/author/barry-clifford) Dec 15, 2015 8:05:00 AM [Leave a Comment](https://yohta-blog.yokohama-oht.com/our-history) ## [Our History](https://yohta-blog.yokohama-oht.com/our-history) - [Tweet](https://twitter.com/share) [![](http://ataoffers.atgtire.com/hubfs/dreamstime_s_35340974.jpg)](https://yohta-blog.yokohama-oht.com/our-history) # How We Rolled Into Tire Making History We are constantly looking forward and trying to imagine what the tire of the future looks like. Day in and day out, we're working on developing higher-performing, longer-lasting, more efficient tires to help you increase productivity and lower your total cost of ownership (TCO). It’s hard to believe that rubber tires have only been popular for a little over a hundred years, and that they were first popularized on bicycles, of all things. If only those people could see the incredible ag, forestry, and industrial tires we build today—much less the amazing machines that those tires are responsible for transporting, they would be amazed! In order to truly appreciate where we are with modern tire technology, you have to appreciate where we came from, so here’s a quick look at the evolution of the tire.   [Read More](https://yohta-blog.yokohama-oht.com/our-history) Topics: [Alliance Tires](https://yohta-blog.yokohama-oht.com/topic/alliance-tires), [Galaxy Tires](https://yohta-blog.yokohama-oht.com/topic/galaxy-tires), [Primex Tires](https://yohta-blog.yokohama-oht.com/topic/primex-tires) Posted by [Barry Clifford](https://yohta-blog.yokohama-oht.com/author/barry-clifford) Dec 1, 2015 8:24:00 AM [Leave a Comment](https://yohta-blog.yokohama-oht.com/4-ways-to-protect-your-oht-tires) ## [4 Ways to Protect Your OHT Tires and Lower Total Cost of Ownership](https://yohta-blog.yokohama-oht.com/4-ways-to-protect-your-oht-tires) - [Tweet](https://twitter.com/share) [![](http://ataoffers.atgtire.com/hubfs/v_uSL_S70P3Nj_X099MEdh3OmWvvDe5vi0YHUY_iLpE.jpg)](https://yohta-blog.yokohama-oht.com/4-ways-to-protect-your-oht-tires) # Maximizing Your Off-Highway Tire Investment We are committed to developing and building tires that perform better, last longer, work harder, and offer a lower Total Cost of Ownership (TCO) than our competitors’. The purchase of off-highway tires (OHT) is an important investment, and we want to make sure we help our customers get the most for their money whether they're buying replacement farm tires, or stocking up on skid-steer tires for their construction fleet. [Read More](https://yohta-blog.yokohama-oht.com/4-ways-to-protect-your-oht-tires) Topics: [Tire Maintenance](https://yohta-blog.yokohama-oht.com/topic/tire-maintenance) Posted by [Barry Clifford](https://yohta-blog.yokohama-oht.com/author/barry-clifford) Nov 6, 2015 3:04:00 PM [Leave a Comment](https://yohta-blog.yokohama-oht.com/lesson-from-the-band) ## [Lesson From The Band](https://yohta-blog.yokohama-oht.com/lesson-from-the-band) - [Tweet](https://twitter.com/share) [![](http://ataoffers.atgtire.com/hubfs/Kansas1.jpg)](https://yohta-blog.yokohama-oht.com/lesson-from-the-band) # What We Learned from Kansas  Watching [Kansas](http://www.kansasband.com/)on stage at the Hard Rock Café in Las Vegas—a show we sponsored as a thank-you to our loyal customers at the SEMA show—got me thinking about what success really means. [Read More](https://yohta-blog.yokohama-oht.com/lesson-from-the-band) Topics: [Tire Events](https://yohta-blog.yokohama-oht.com/topic/tire-events) Posted by [Barry Clifford](https://yohta-blog.yokohama-oht.com/author/barry-clifford) Oct 28, 2015 3:11:00 PM [Leave a Comment](https://yohta-blog.yokohama-oht.com/tired-of-the-same-old-halloween-costume) ## [Tired Of The Same Old Halloween Costume](https://yohta-blog.yokohama-oht.com/tired-of-the-same-old-halloween-costume) - [Tweet](https://twitter.com/share) [![](http://ataoffers.atgtire.com/hubfs/Squirrel1.jpg)](https://yohta-blog.yokohama-oht.com/tired-of-the-same-old-halloween-costume) # Our Favorite Tire-Themed Halloween Costumes  We love tires and pride ourselves on [developing the highest performing, most durable, and technologically advanced products in the industry.](https://yohta-blog.yokohama-oht.com/alliance-agriflex-372%E2%80%93helping-you-become-more-profitable) While most of the year is spent trying to create the best, highest-value tires on the market, when Halloween rolls around we like to take a little break and think about having fun with tires. [Read More](https://yohta-blog.yokohama-oht.com/tired-of-the-same-old-halloween-costume) Posted by [Barry Clifford](https://yohta-blog.yokohama-oht.com/author/barry-clifford) Oct 21, 2015 3:14:00 PM [Leave a Comment](https://yohta-blog.yokohama-oht.com/pump-it-up-for-savings) ## [Pump It Up (or Down) for Savings](https://yohta-blog.yokohama-oht.com/pump-it-up-for-savings) - [Tweet](https://twitter.com/share) [![](http://ataoffers.atgtire.com/hs-fs/hub/403584/file-2566558494-jpg/Alliance390OnNuhnQuad.jpg)](https://yohta-blog.yokohama-oht.com/pump-it-up-for-savings) # **How 60 seconds can save you thousands of dollars.** **We know it - checking the air in your tires is one of those nuisance chores that often goes weeks or even months without being done - and what difference does it really make anyway?** [Read More](https://yohta-blog.yokohama-oht.com/pump-it-up-for-savings) Topics: [Tire Maintenance](https://yohta-blog.yokohama-oht.com/topic/tire-maintenance) [Previous](https://yohta-blog.yokohama-oht.com/author/barry-clifford/page/6) [All posts](https://yohta-blog.yokohama-oht.com/all) [Next](https://yohta-blog.yokohama-oht.com/author/barry-clifford/page/8) ## Subscribe Here Sign up to receive email updates and to hear what's going on with us! ### About the Yokohama-ATG Blog Yokohama-ATG (Y-ATG) is a global leader in the design, development, manufacturing, and marketing of commercial tires for a diverse range of applications which include agriculture, forestry, construction, industrial, earthmoving, mining, and port operations. Search ### Posts by Topic - [Agricultural Tires (143)](https://yohta-blog.yokohama-oht.com/topic/agricultural-tires) - [Alliance Tires (124)](https://yohta-blog.yokohama-oht.com/topic/alliance-tires) - [Press Release (101)](https://yohta-blog.yokohama-oht.com/topic/press-release) - [Galaxy Tires (66)](https://yohta-blog.yokohama-oht.com/topic/galaxy-tires) - [IF/VF Tires (65)](https://yohta-blog.yokohama-oht.com/topic/ifvf-tires) - [Construction Industry (43)](https://yohta-blog.yokohama-oht.com/topic/construction-industry) - [Forestry Industry (40)](https://yohta-blog.yokohama-oht.com/topic/forestry-industry) - [Skid Steer Tires (40)](https://yohta-blog.yokohama-oht.com/topic/skid-steer-tires) - [Tractor Tires (40)](https://yohta-blog.yokohama-oht.com/topic/tractor-tires) - [Tire Events (34)](https://yohta-blog.yokohama-oht.com/topic/tire-events) - [Alliance AgriFlex Tires (33)](https://yohta-blog.yokohama-oht.com/topic/alliance-agriflex-tires) - [Construction Tires (31)](https://yohta-blog.yokohama-oht.com/topic/construction-tires) - 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