AboutBarry Clifford

Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym.

Posted by Barry Clifford

Dec 15, 2015 8:05:00 AM

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Our History

How We Rolled Into Tire Making History

We are constantly looking forward and trying to imagine what the tire of the future looks like. Day in and day out, we're working on developing higher-performing, longer-lasting, more efficient tires to help you increase productivity and lower your total cost of ownership (TCO). It’s hard to believe that rubber tires have only been popular for a little over a hundred years, and that they were first popularized on bicycles, of all things. If only those people could see the incredible ag, forestry, and industrial tires we build today—much less the amazing machines that those tires are responsible for transporting, they would be amazed! In order to truly appreciate where we are with modern tire technology, you have to appreciate where we came from, so here’s a quick look at the evolution of the tire.  

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Topics: Alliance Tires, Galaxy Tires, Primex Tires

Posted by Barry Clifford

Dec 1, 2015 8:24:00 AM

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4 Ways to Protect Your OHT Tires and Lower Total Cost of Ownership

Maximizing Your Off-Highway Tire Investment

We are committed to developing and building tires that perform better, last longer, work harder, and offer a lower Total Cost of Ownership (TCO) than our competitors’. The purchase of off-highway tires (OHT) is an important investment, and we want to make sure we help our customers get the most for their money whether they're buying replacement farm tires, or stocking up on skid-steer tires for their construction fleet.

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Topics: Tire Maintenance

Posted by Barry Clifford

Nov 6, 2015 3:04:00 PM

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Lesson From The Band

What We Learned from Kansas 

Watching Kansas on stage at the Hard Rock Café in Las Vegas—a show we sponsored as a thank-you to our loyal customers at the SEMA show—got me thinking about what success really means.

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Topics: Tire Events

Posted by Barry Clifford

Oct 28, 2015 3:11:00 PM

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Tired Of The Same Old Halloween Costume

Our Favorite Tire-Themed Halloween Costumes 

We love tires and pride ourselves on developing the highest performing, most durable, and technologically advanced products in the industry. While most of the year is spent trying to create the best, highest-value tires on the market, when Halloween rolls around we like to take a little break and think about having fun with tires.

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Posted by Barry Clifford

Oct 21, 2015 3:14:00 PM

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Pump It Up (or Down) for Savings

How 60 seconds can save you thousands of dollars.

We know it - checking the air in your tires is one of those nuisance chores that often goes weeks or even months without being done - and what difference does it really make anyway?

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Topics: Tire Maintenance