AboutBarry Clifford

Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym.

Posted by Barry Clifford

Mar 9, 2016 2:08:00 PM

Leave a Comment

Building with Wood—From Forest to Construction Site

Timber Construction 

With faster construction times and a softer environmental impact, wood could be the building material of the past...and of the future. With one foot (or tire, as it were) in the construction business with our industry-leading Galaxy brand and the other firmly planted in forestry with our reputable Primex tires, we're excited to see the next step of wood construction. Driven by advances in strong, flexible, more fireproof engineered wood products and encouraged by new thinking about building codes, wood has been gaining new life as a building material over the last five years. Today, 17 wood buildings are being built worldwide between 7 and 15 stories tall—and a record-setting 35-story wood building is in the planning stages in Paris.

Read More

Topics: Construction Industry

Posted by Barry Clifford

Feb 10, 2016 2:54:00 PM

Leave a Comment

Cast a Vote for New Tires!

Electing New Tires

The primary season is off and running, and America’s heartland is speaking loud and clear—they are voting for the person they feel is best for the job, not the person with the most media attention, star power, or biggest name. Our Alliance, Galaxy, and Primex tires may not be as well known or have big flashy marketing as the other brands, but we have something more important that operators can believe in from sea to shining sea: a commitment to delivering the hardest working, most durable, and best-performing tire we can make.

Read More

Topics: Alliance Tires, Galaxy Tires, Primex Tires

Posted by Barry Clifford

Feb 1, 2016 3:05:00 PM

Leave a Comment

5 Things to Know About World of Concrete 2016

World of Concrete

While much of the country is busy preparing itself for the Super Bowl, the commercial concrete and masonry construction industries will have already commenced and concluded their largest and most important event of the year. Going into its 43rd year, the World of Concrete is taking place between February 2-5, in Las Vegas, Nevada…and by the looks of it, this will be the biggest show in years. Here are five reasons World of Concrete 2016 shouldn’t be missed.

Read More

Topics: Galaxy Tires, Construction Industry

Posted by Barry Clifford

Dec 30, 2015 4:32:00 PM

Leave a Comment

10 Most Popular Blog Posts from 2015

10 Top Tire Blogs of 2015

Over the last year, we've put a lot of energy into developing the The Hub as a source for news, information. technical tips, and even a few fun facts along the way. Whether we've been digging into the forest, across the fields, deep into the earth, or on the job, our team is working to provide the relevant and useful information that matters to our customers. We’re committed to making all of our blogs great, but the fact is some pieces strike more interest in our audience than others—here's a look at our 10 most popular posts of 2015.

Read More

Posted by Barry Clifford

Dec 18, 2015 7:59:00 AM

Leave a Comment

5 Companies Bringing Farming To The City

Traditional Farming Benefits from Urban Farming 

Traditional farming is getting smarter, more advanced, and more efficient when it comes to crop production on America's farmland. The downside to this is that while the hardworking farmer toils in the fields, the urban consumer knows very little about how much work goes into the production of their food. Fortunately, the farm-to-table movement has worked to reduce urban consumers’ detachment from their food and, building on the movement's success, some forward-thinking companies are now bringing not just farm products to the table, but the farm itself.

Read More