Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym.
Jun 19, 2015 8:05:00 AM
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Want a rewarding career with plenty of growth potential? Think agriculture. There's a shortage of qualified candidates to fill the 65,000 professional ag positions that open up every year. This week's Super Six highlights some organizations working to help fill this void now and in the future.
Jun 12, 2015 8:12:00 AM
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The wood pellet market appears to be a real boon to the Southeastern forestry industry, adding value to larger trees and providing a market for small trees. This week's Super Six covers this emerging market and other U.S. forestry news.
Topics: Primex Tires, Forestry Industry
Jun 5, 2015 8:25:00 AM
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From the invention of the cotton gin to drones and robots, agriculture has always advanced on the back of new technologies. This week's Super Six kicks off with an excellent piece from the Wall Street Daily on agriculture and technology, something that we know a lot about.
Topics: AgTech
Jun 2, 2015 7:30:00 AM
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You don't normally think about tires and yachts together, but the Aeolus Tyre Company is sponsoring a team in the globe-spanning Volvo Ocean Race this year to bring awareness to the fact that the same attributes required by a successful race team -- high technology, reliability and endurance -- are the essential benefits provided by today's advanced tire products.
Topics: Truck Tires
May 29, 2015 8:41:00 AM
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Midway through a year in which construction-site deaths are set to reach their largest numbers since the height of the last real estate boom, industry experts are trying to figure out what exactly is going on. This week's Super Six shares some of their opinions and suggested solutions.
Topics: Construction Industry