Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym.
May 27, 2015 8:44:00 AM
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Agriculture is arguably the world’s most important industry—after all, there’s nothing more vital than feeding people. Not surprisingly given the world's growing need to feed and clothe its inhabitants, agriculture is experiencing a boom and providing jobs for people of all ages and skills.
May 22, 2015 8:46:00 AM
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Over the next 50 years, Mid-South forests will face challenges that include population increases, the likelihood of increased drought coupled with increased demand for water and water supply stress, sea level rise along the Gulf of Mexico, and invasive native species. This week's Super Six focuses on this and other news in the forestry industry, which is served by our Primex brand of forestry tires.
Topics: Forestry Industry
May 15, 2015 2:07:00 PM
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While investigators try to determine the causes of this week's deadly Amtrak crash in Philadelphia, others are looking at a larger, systemic issue - Government spending on construction has fallen to its lowest level in at least 22 years. This week's Super Six focuses on this alarming trend, as well as some more positive news on technological advances in the construction industry.
Topics: Construction Industry
May 14, 2015 1:31:00 PM
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Hats off to the Illinois State Fair for putting the focus squarely on agriculture in its 2015 theme announcement.
State Fair Manager Patrick Buchen summed up his goal in a press release: “The state fair will still have all the traditions that Illinois families have come to love, but we want to bring a renewed focus of agriculture back to the Illinois State Fair.”
May 8, 2015 11:59:00 AM
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The heated debate on the Great Drought in California provides a fascinating case study on how different interest groups - from john doe citizen to the olive oil industry -- view the role and importance of the state's agriculture industry. This week's Super Six shares some of these perspectives as additional states brace for drought and other limited resources issues.
Topics: Agricultural Tires