AboutBarry Clifford

Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym.

Posted by Barry Clifford

Jul 18, 2016 1:30:00 PM

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The Use of Drones is Soaring

Drones Use Is on the Rise

The use of drones in the fields of agriculture, construction, and forestry is changing the way we look at traditional jobs. It seems with each day a new application is being developed for drones, making them more essential for operations seeking to gain a technological edge over their competition. Drones are enabling adopters of the technology to gather data quickly, complete time-intensive jobs rapidly, as well as view their fields, projects, and forests from a different vantage point. Here's a quick look at how people in agriculture, construction, and forestry are using drones in their operations.

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Topics: Tire News

Posted by Barry Clifford

Jul 18, 2016 10:33:00 AM

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Alliance Tire Rep Wayne Mead Retires After 48 Years in the Tire Business

As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.

Wayne Mead, long-time territory sales manager for the Alliance Tire Group, was honored last week during a retirement party at the company’s office and warehouse complex that he helped open in Houston. Mead spent 16 years as the top salesman for Galaxy Tire, a legacy company of ATG, building an expertise in skid steer, construction, farm and port tires that he has shared with customers for decades.

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Topics: Press Release

Posted by Barry Clifford

Jul 11, 2016 8:03:00 AM

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Make the Most of Your Tradeshow Time

Maximizing Your Time at Tradeshows

For many people, July marks the real beginning of summer. The kids are out of school, the days are long, and the weather is hot. For us, July not only marks the beginning of summer, but it also marks the starting point in our tradeshow and event calendar, or as we like to call it “when things get a little crazy.” The months of July, August, and September will see us crisscrossing the country to attend everything from rodeos to tractor pulls and all types of shows.

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Topics: Tire Events

Posted by Barry Clifford

Jun 26, 2016 8:20:00 AM

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What's Trending This June

What's Sizzling on Social Media

Summer weather typically means that people spend more time outside and away from their computers. Whether you’re at the beach or watching a ballgame, summer usually means that you’re spending less time scrolling through your social feeds. But not this year! This June, our social media channels stayed hot as we brought you the best stories and articles from across the web about the fields of agriculture, construction, and forestry. Also, we made some news ourselves with the unveiling of three new solid Galaxy tires and our release of the informational Alliance 550 MultiUse video.

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Topics: Tire News

Posted by Barry Clifford

Jun 1, 2016 8:40:00 AM

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Wood, Carbon, and Climate Change

Removing and Storing Carbon with Forest Products

The Forest Products Association of Canada (FPAC) recently made news with its ambitious plans to reduce Canada’s carbon emissions by 30 megatons (MT) by the year 2030 in its “30 by 30 Climate Change Challenge” campaign. Experts may quibble with the association’s ability to account for these numbers because, unlike other manufactured goods, forest products are capable of removing and storing carbon from the atmosphere. Regardless of any controversy in this respect, we honor the efforts of any industry player that is taking steps to increase the sustainability of its resources and reduce its impact on global climate change.

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Topics: Forestry Industry