---
title: Yokohama-Off-Highway Tires | The Official Tire News Source of Yokohama-Off-Highway Tires America Inc. | Barry Clifford (3)
description: Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym. (3)
---
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## AboutBarry Clifford
Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym.
Posted by [Barry Clifford](https://yohta-blog.yokohama-oht.com/author/barry-clifford)
Oct 13, 2016 3:26:00 PM
[Leave a Comment](https://yohta-blog.yokohama-oht.com/the-marshall-tucker-band-at-sema)
## [The Marshall Tucker Band at SEMA](https://yohta-blog.yokohama-oht.com/the-marshall-tucker-band-at-sema)
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# Working in Concert with The Marshall Tucker Band
The unique sound of the Marshall Tucker Band comes from their blending of rock and roll with country and adding in a dash of jazz, blues, and gospel. It’s this sound and hits like *Fire on the Mountain, Heard it in a Love Song,* and *Can’t You See* that helped make them one of the preeminent Southern rock groups of the 1970s. Still going strong and sounding better than ever, the Marshall Tucker Band is going to be playing an exclusive show for our dealers, partners, and industry friends at the Hard Rock on the Strip at [SEMA](https://www.semashow.com/) this year! In case you haven’t kept up with the band, here’s a quick refresher on this iconic group and a few reasons why you won’t want to miss the show on Wednesday, November, 2 at 8 pm.
[Read More](https://yohta-blog.yokohama-oht.com/the-marshall-tucker-band-at-sema)
Topics: [Tire Events](https://yohta-blog.yokohama-oht.com/topic/tire-events)
Posted by [Barry Clifford](https://yohta-blog.yokohama-oht.com/author/barry-clifford)
Aug 22, 2016 8:30:00 PM
[Leave a Comment](https://yohta-blog.yokohama-oht.com/meet-us-at-farm-progress)
## [Meet Us at Farm Progress](https://yohta-blog.yokohama-oht.com/meet-us-at-farm-progress)
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# Gearing Up for One of the Biggest Farm Shows of the Year
This year, the end of August marks the beginning of one of the most important and best attended events on our calendar: [Farm Progress](http://farmprogressshow.com/). Starting on August 30 and running through September 1, Farm Progress is one of the the largest outdoor farm equipment shows we go to, with attendance expected to exceed 100,000 people. Although we realize we can’t explain the benefits offered by our agricultural tires to all 100,000 Farm Progress showgoers, we welcome the chance to try. Here are a few good reasons to swing by and meet some of our representatives at booth 155.
[Read More](https://yohta-blog.yokohama-oht.com/meet-us-at-farm-progress)
Topics: [Tire Events](https://yohta-blog.yokohama-oht.com/topic/tire-events)
Posted by [Barry Clifford](https://yohta-blog.yokohama-oht.com/author/barry-clifford)
Aug 10, 2016 2:42:00 PM
[Leave a Comment](https://yohta-blog.yokohama-oht.com/meet-alliance-tire-groups-olympians)
## [Meet Our Olympians](https://yohta-blog.yokohama-oht.com/meet-alliance-tire-groups-olympians)
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# Rolling into Rio with Winning Tires
With the world’s best athletes gathering in Rio for the 2016 Olympic games, everyone’s focus has turned to the games to determine who is truly the best at their craft. While we’re busy consuming the games around the office, we are also always thinking about tires (after all, those Olympic rings sure look like tires!), and can’t help but liken our tires to the world-class athletes we are watching. We have found ourselves using the same adjectives to describe our tires that the announcers use to describe the athletes. Power, strength, agility, stability, and longevity are just some of the adjectives that come to mind when describing our tires, and are echoed again and again on the Olympic broadcasts. In the spirit of the Olympics, here are some of our medal winners from ATG.
[Read More](https://yohta-blog.yokohama-oht.com/meet-alliance-tire-groups-olympians)
Topics: [Tire News](https://yohta-blog.yokohama-oht.com/topic/tire-news)
Posted by [Barry Clifford](https://yohta-blog.yokohama-oht.com/author/barry-clifford)
Jul 29, 2016 11:30:00 AM
[Leave a Comment](https://yohta-blog.yokohama-oht.com/whats-trending-this-july)
## [What's Trending this July](https://yohta-blog.yokohama-oht.com/whats-trending-this-july)
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As we head toward the conclusion of July, we also end another busy month on our social media channels. Once again, we’ve had a great response to the numerous stories, articles, and tips we have shared through our [Facebook](https://www.facebook.com/AllianceTireAmericas/), [Twitter](https://twitter.com/AllianceTire?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor), and [LinkedIn](https://www.linkedin.com/company/atc-tires-pvt--ltd) feeds. While we appreciate everyone taking the time to click, “like", comment, and share our posts over the past month, we also understand that it can be hard to keep up. July can be a discombobulated month, and many of you have been on vacation, at the beach, or just too busy in the field, forest, or on-site to keep up with what's happening on social media. In case you missed them, here are the four most trending stories on our social media in the month of July.
[Read More](https://yohta-blog.yokohama-oht.com/whats-trending-this-july)
Topics: [Tire Events](https://yohta-blog.yokohama-oht.com/topic/tire-events)
Posted by [Barry Clifford](https://yohta-blog.yokohama-oht.com/author/barry-clifford)
Jul 26, 2016 3:02:00 PM
[Leave a Comment](https://yohta-blog.yokohama-oht.com/giving-retired-tires-a-second-career-on-the-farm)
## [Giving Retired Tires a Second Career on the Farm](https://yohta-blog.yokohama-oht.com/giving-retired-tires-a-second-career-on-the-farm)
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# New Life for Old Farm Tires
We build all of our tires with performance, durability and long life in mind. Despite using the best engineering and materials, however, even our long-lasting tires will need to be put out to pasture. But just because a tire is no longer useful on your tractor, combine, or spreader doesn’t mean that it can't still provide valuable service.
The internet is full of crafty ways to "upcycle" old tires into useful items around the house and garden - In fact we posted a blog last year about an [artist who uses old tires](http://atablogs.atgtire.com/from-the-art-of-making-tires-to-tire-art) in his monstrous creations. While it's fun to play, some folks will nevertheless want to keep their tires hard at work on the farm rather than in the landfill or tire dump.
[Read More](https://yohta-blog.yokohama-oht.com/giving-retired-tires-a-second-career-on-the-farm)
Topics: [Alliance Tires](https://yohta-blog.yokohama-oht.com/topic/alliance-tires)
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- [Waste Industry Tires (7)](https://yohta-blog.yokohama-oht.com/topic/waste-industry-tires)
- [Compact Tractor Tires (6)](https://yohta-blog.yokohama-oht.com/topic/compact-tractor-tires)
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- [Dairy Farm Tires (5)](https://yohta-blog.yokohama-oht.com/topic/dairy-farm-tires)
- [Galaxy ROTR (5)](https://yohta-blog.yokohama-oht.com/topic/galaxy-rotr)
- [Tire News (5)](https://yohta-blog.yokohama-oht.com/topic/tire-news)
- [Winter Tire Maintenance (5)](https://yohta-blog.yokohama-oht.com/topic/winter-tire-maintenance)
- [Rental Equipment Tires (4)](https://yohta-blog.yokohama-oht.com/topic/rental-equipment-tires)
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- [Galaxy Truck Tires (2)](https://yohta-blog.yokohama-oht.com/topic/galaxy-truck-tires)
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- [Tire Construction (2)](https://yohta-blog.yokohama-oht.com/topic/tire-construction)
- [Tire Tread Depth (2)](https://yohta-blog.yokohama-oht.com/topic/tire-tread-depth)
- [Yokohama OTR Tires (2)](https://yohta-blog.yokohama-oht.com/topic/yokohama-otr-tires)
- [Zero-Turn Mower Tires (2)](https://yohta-blog.yokohama-oht.com/topic/zero-turn-mower-tires)
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- [Stubble Damage (1)](https://yohta-blog.yokohama-oht.com/topic/stubble-damage)
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