As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.

Yogesh Mahansaria, founder and CEO of Alliance Tire Group, received the “Ernst & Young Entrepreneur of the Year Award 2014” in the "Manufacturing category" in Mumbai in February.

Awarded for the 16th time in India this year, the distinction is considered the world’s most prestigious business award. The prize encourages entrepreneurial activity and recognizes the contribution of people who inspire others with their visions and achievements. It distinguishes leading business personalities, recognizing them through awards programs in more than 145 cities in 60 countries, thus covering about 94% of the global economy. YogeshandEYAward

The E&Y award was the third award for Mahansaria (pictured on the left) in a short period of time since it followed the Forbes India "NextGen Entrepreneur for the Year" award in October 2014 and another prestigious award from the India Times last year.

Strategic approach with a clear focus on benefits for end users 

Mahansaria pursues clear objectives: “We want to be one of the top global market leaders in the segments of agriculture, forestry and construction tires and also build a strong presence in niche earth-moving segments. To continue on our successful path towards these objectives, we must deliver superior quality to the end users of our products through lowest cost of ownership. Our focus on innovation, technology and cost efficient production is as important as the clear communication with the end user”, he says.

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About ATG

Alliance Tire Group specializes in the development, manufacturing, and marketing of agriculture, forestry, construction, industrial, earth moving and OEM applications under the Alliance, Galaxy and Primex brands.

Backed by nearly 60 years of experience, Alliance Tire Group serves customers in 120 countries and offers a full spectrum of products, from basic entry-level tires to a broad range of superior quality value-added products. All of the Group’s tires are developed and tested at its advanced R&D centers.