As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.
Nick Phillippi, a respected tire industry leader, has joined Alliance Tire Americas (ATA) as Director of Strategic Initiatives. ATA President Jim Clark says bringing Phillippi on board is a key element of Alliance’s continuing commitment to customer service.
“Nick is bringing deep insight into the dealer and end user experience,” Clark says. “He grew up on a farm. He’s owned a construction company. He started in the tire business as a service technician and worked his way to the top of a nationally respected dealership. As a long-time Alliance dealer, he knows us, he knows the industry and he knows what dealers and distributors need. Having Nick on our team will be invaluable in helping us build programs and processes that further enhance the dealer experience with Alliance.”
Phillippi, former general manager of Kansasland/Nebraskaland Tire, will play a pivotal role in streamlining processes and building dealer programs to promote the Alliance, Galaxy, and Primex brands.
“I am excited to be part of Alliance Tire Americas and look forward to helping them see things from the perspective of the tire dealer and the end user, to help smooth out any pinch points, and create programs that are good for all the parties involved,” says Phillippi.
Phillippi will work closely with the company’s sales, marketing, customer service, and field engineering teams across North America and ATA is thrilled to welcome him aboard.
