---
title: "Cause for Optimism: America’s Farm Youth"
description: Meeting with America’s farm youth and working for groups like the FHA and FFA.
image: https://yohta-blog.yokohama-oht.com/hs-fs/hub/403584/file-1453065335.jpg
---
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Posted by [Barry Clifford](https://yohta-blog.yokohama-oht.com/author/barry-clifford)
Oct 20, 2014 11:16:00 AM
[Leave a Comment](https://yohta-blog.yokohama-oht.com/cause-for-optimism-americas-farm-youth)
## [Cause for Optimism: America’s Farm Youth](https://yohta-blog.yokohama-oht.com/cause-for-optimism-americas-farm-youth)
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# Talking to the Next Generation of Farmers
As part of our first-year sponsorship of the National Tractor Pullers Association (NTPA), company representatives attended several tractor pulls this year to talk to today’s generation of farmers as well as the next.
A new interactive trailer featuring displays on [Alliance brand agricultural tires](http://www.atgtire.com/)and a spinning wheel was the centerpiece of our event activities. The spinning wheel gave visitors the opportunity to win a variety of prizes and also played a role in the company’s efforts to support local FFA and 4-H groups. With each spin of the wheel, we donated $1 to the designated youth group. In addition, every photo posted by event attendees on
[Facebook](https://www.facebook.com/AllianceTireAmericas), Instagram, [Twitter](https://twitter.com/AllianceTire) or other social media using the hashtag [#alliancetirepulls](http://www.oninstagram.com/alliancetirepulls) increased the donation by another $1. We made a total of $1,500 in donations to the FFA in Tomah, Wis., the 4-H Club in Chapel Hill, TN, and the 4-H Club in Wood County, Ohio.
[](https://cta-redirect.hubspot.com/cta/redirect/403584/ab788121-ff2c-4548-9a38-b11167f15716)
The 4-H and FFA groups helped us promote the trailer at each event which gave us the opportunity to meet and work with their local youth members. It was a great experience and gave us optimism about the future of our country in general and the family farm in particular. These were some outstanding young people! We applaud the efforts of the FFA and 4-H to develop the leaders of tomorrow and look forward to more collaborative efforts at NTPA events in 2015.
Topics: [Tire Events](https://yohta-blog.yokohama-oht.com/topic/tire-events)
## AboutBarry Clifford
Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym.
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