As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.
OTR tire dealers who continue to focus their business mainly on large mining tires may be digging themselves into a hole and missing the growing opportunities the growing small-OTR tire segments present today, said Bruce Besancon, Vice President of Marketing for Alliance Tire Americas, Inc., at the Tire Industry Association (TIA) OTR Conference in Oahu. Besancon, who built his career in the mining and OTR markets of North America and Europe, is passionate about helping tire dealers make the most of an exciting, and challenging, business.