As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at

Alliance Tire Americas has announced the appointment of Olivier Hubrecht as Vice President of Sales, South America. Hubrecht—educated in Europe and China and posted in various management roles in Europe, Asia, Africa and Latin America—brings extensive international experience to his new role with Alliance, which is growing rapidly in the region. He is fluent in English, Spanish, French, and Dutch.

Alliance Tire—Olivier Hubrecht

 "Olivier is deeply connected to the tire industry in Latin America, where he worked with teams in Mexico, Brazil, Argentina, Bolivia, Costa Rica, Ecuador and other countries, gathering insight and contacts that will help him lead the Alliance Tire Americas South American team to continued growth," says ATA President Dhaval Nanavati. "Experienced in manufacturing, logistics and marketing, Olivier is a truly global executive, an ideal fit for a global company like Alliance."