As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.

Alliance Tire Americas, Inc. (ATA) expanded its national sales team once again with the addition of Sales Operations Manager Ashley Shwom and Inside Sales Account Representative Melissa West. Both are based at the company’s headquarters in Wakefield, Massachusetts.

Shwom joins ATA after five years of multi-million-dollar financial reporting and SAP analysis from Avnet, a Fortune 500 company, where she was recognized with a Most Valued Contributor award in 2013. West brings with her extraordinary customer service and logistics experience in industrial tires, having worked previously for companies like Camoplast Solideal, where she spent six years.

“We are delighted to have Ashley and Melissa on board, bringing their experience and enthusiasm to the Alliance team,” says James Clark, President of Alliance Tire Americas. “They play key roles in a growing sales team that connects our global sales, marketing, logistics and engineering staff with our network of salespeople and field engineers across North America. Every day, they’re demonstrating Alliance Tire’s commitment to customer service.”