As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at

Alliance Tire Americas, announced that Laurence (Law) Bennett has joined the company as Vice President of Aftermarket Sales–East. Mr. Bennett comes to ATA from Exide Technologies, where he served as VP of the GNB Industrial Power Division, leading a sales and service organization covering the U.S., Canada and Mexico.

Law Bennet Alliance TirePrior to his position at Exide Technology, Mr. Bennett was employed for nearly two decades in the tire industry with the Michelin Group. In his last position at Michelin, VP—Agricultural and Construction Tires, Law was responsible for growing sales in the U.S., Canada and Mexico. He also had 10 years of international experience with the company, establishing successful commercial sales organizations at joint ventures in India and Thailand, where he developed business with large distributors and fleet customers.  

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“We couldn’t be happier with the match of experience that Law has to offer and our current strategic planning at ATA,” Says ATA president, Dhaval Nanavati. “With his intimate experience in AG, OTR and Truck tire distribution, we’re expecting accelerated growth in our ability to service dealers, and to increase the strength of our Alliance, Galaxy and Primex brands with our customers throughout North America.”