How 60 seconds can save you thousands of dollars.

We know it - checking the air in your tires is one of those nuisance chores that often goes weeks or even months without being done - and what difference does it really make anyway?

The Regional Effects of El Niño

A brutal week of weather in the Southeast, courtesy of Hurricane Joaquin, has left a substantial part of the Carolinas underwater and much of the Southeast rain-battered. We are left to wonder: is this just the beginning? While the weather we experienced last week might have been bad, it could just be a preview of what to expect when the next ElNiño begins this autumn. 

Make the Most of Your Time at SEMA

Last year’s SEMA (Specialty Equipment Market Association) show drew more than 60,000 attendees and this year’s show (happening November 3-6) will likely be even bigger! It’s not hard to see what the draw is with over 2,000 of the coolest new products on display from over 2,300 exhibiting companies. Filling over a million square feet of the Las Vegas Convention Center with the newest and most exciting toys in the automotive aftermarket industry, SEMA can be overwhelming, so here is a short guide to making the best of this year's show.

As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.

When Karen Christenson of Minnetonka, Minnesota, entered the Alliance Tire Luke Bryan Farm Tour Sweepstakes, she knew exactly who her first call was going to be: Chelsea Langhans, the 25-year-old daughter of a close friend. She had given Chelsea tickets to Luke’s Kick the Dust Up show in Minneapolis in June as payment for dog-sitting, and the two bonded over Luke’s music.

California’s big trees are disappearing. A new study has found that the number of trees larger than two feet in diameter has decreased by 50 percent throughout 46,000 square miles of California forests. While it’s convenient to blame logging and housing for their disappearance, the truth is that water shortages and climate change might be the real culprit. To learn more about the decline of California’s large trees and what it means, click here.