---
title: Celebrate World Soil Day
description: World Soil Day is December fifth—it's the ideal opportunity for global thinkers and leaders to discuss the role soil plays in our daily lives.
image: http://ataoffers.atgtire.com/hubfs/dreamstime_s_4188733.jpg
---
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Posted by [Barry Clifford](https://yohta-blog.yokohama-oht.com/author/barry-clifford)
Dec 2, 2016 4:01:00 PM
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## [Celebrate World Soil Day](https://yohta-blog.yokohama-oht.com/your-blog-post-title-here)
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# The Important Role Soil Plays In Our Lives
On December 5, the United Nations and the Food and Agriculture Organization (FAO) will celebrate [World Soil Day](http://www.fao.org/global-soil-partnership/en/), giving global thinkers and leaders an opportunity to discuss the important role soil plays in our daily lives. While we don’t expect you’ll hear many people saying “happy soil days,” we do appreciate the significance of soils, since protecting them is of utmost importance in the design of our high-quality, innovative agriculture and forestry tires.
According to the U.N., soil provides living space for humans, as well as essential ecosystem services which are important for water regulation and supply, climate regulation, biodiversity conservation, carbon sequestration, and cultural services. But, they say, soils are under pressure from increases in population, higher demands for food, and competing land uses. Approximately 33% of our global soils are degraded and policymakers around the world are exploring opportunities to embrace sustainable development via sustainable development goals.
[](https://cta-redirect.hubspot.com/cta/redirect/403584/dc521d83-e43f-426b-b28b-27ff05f08632)
On a local level, our efforts are aimed to help our customers understand the consequences of soil degradation, and how proper tire selection can help improve soil health, namely by reducing soil compaction.
Soil compaction occurs when its particles are compressed and density increases, reducing the space for air and water in the soil, and making it difficult for healthy roots to penetrate the deeper layers. Soil compaction has been shown to negatively impact a crop’s yield and is a common issue facing farmers today who depend on wheeled traffic to maintain their fields. The risk is even greater as farms grow and tightening margins require that heavier, more powerful machinery be used to maximize efficiency.
One of the ways we're helping battle soil compaction is with our line of [radial flotation tires](http://www.atgtire.com/products-flotation.aspx). As one of the pioneers of the radial flotation tire market, we've been at the forefront of the technology for decades and continue to innovate and improve upon our existing products—helping them not only minimize soil compaction, but also to achieve better traction, provide a smoother ride, and reach faster speeds.
We're also the only company to have a fully steel-belted line-up of IF/VF (increased flexion/very increased flexion) tires, allowing farmers to operate their machinery at lower tire pressures without compromising load-bearing properties or performance. IF/VF tires at optimum inflation pressures have a larger footprint and distribute the weight of the machine over the largest area possible, making them a great solution for reducing compaction. What’s better, a set of our IF/VF tires can be had at a very affordable price, helping everyday farmers solve their real-world problems without having to skimp on quality.
This December 5, take a look down to admire the incredible ecosystem under your feet and recognize that if we don’t protect it, our food and water supply could be in jeopardy. We take soil seriously, and because of that, we continue to develop tires that meet the needs of farmers while protecting one of their (and the planet's) most precious commodities.
[](https://cta-redirect.hubspot.com/cta/redirect/403584/42d9e850-161c-448f-b9e3-c4c702dc0ec3)
Contact your local tire dealer [today](http://www.atgtire.com/AtgReach.aspx) to learn more about our flotation and IF/VF tire offerings and how they can help you reduce compaction in your fields.
Topics: [Tire Events](https://yohta-blog.yokohama-oht.com/topic/tire-events)
## AboutBarry Clifford
Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym.
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