As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at

Visitors to the Alliance Tire Group Booth at this year’s Farm Progress Show (Booth #155) can meet National Tractor Pullers Association (NTPA) champion Doug Lively and his modified pulling tractor the “Bank Robber,” see Alliance’s high-tech tires, and enjoy special show-only discount prices.


Doug Lively in his tractor Bank Robber

Farmers will also be invited to enter a drawing to win a set of the company’s tractor tires.

Lively, an Iowa corn and soybean farmer, has driven his 10,000-horsepower tractor to two consecutive Grand National titles and is currently within striking distance of scoring a third. His massive “Bank Robber” is a draw sure to pull in farmers and their families at the big show.

doug_and_steve-986007-edited.jpgThe special Farm Progress Show discounts will offer great savings on Alliance’s world-renowned IF and VF tires, high-speed flotation radials, and a wide range of tires purpose-built to handle any challenge on the farm, from hobby-sized equipment to the highest horsepower tractors and heaviest carts.

Alliance Tire will also make a donation to the Indianola chapter of the FFA.

“It’s important for us to support tomorrow’s farmers while we’re also supplying today’s with dependable, purpose-built farm tires that help them work smarter, faster and less expensively,” says Bruce Besancon, Alliance Tire Americas Vice President of Marketing. “Our booth at Farm Progress gives us an opportunity not only to have some fun with our customers but also to show them that tire technology matters and to help them to understand why.”

“Visitors to the booth are going to find it fun, educational and even profitable,” he adds. “And somebody will go home with a new set of tractor tires.”

Download the Alliance AgriFlex Family BrochureThe Farm Progress Show will be held August 30 through September 1 in Boone, Iowa. Alliance Tire’s display is at Booth 155.