Posted by YOHTA Team

May 30, 2019 8:08:00 AM

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Alliance Tire Helps Rock the South

As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.

Alliance Tire Americas, is celebrating its fourth year as a partner of the Rock The South music festival, which is gearing up in Cullman, Alabama, for the weekend of May 31 and June 1. Headliners Kid Rock, Brooks and Dunn, Florida-Georgia Line and Jake Owen will lead a jam-packed lineup of country and Southern rock stars at the festival.

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Topics: Press Release, Sponsorships, Corporate

Posted by YOHTA Team

May 18, 2017 4:01:00 PM

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Alliance Tire Gears Up for 2017 Tractor Pulling Season

As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.

Alliance Tire Americas announced its fourth year as a sponsor of the National Tractor Pullers Association (NTPA). Alliance is the exclusive tire sponsor for NTPA, and also sponsors “Bank Robber,” a two-time NTPA Grand National Modified Division champion owned by Iowa farmer Doug Lively.

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Topics: NTPA, Press Release, Sponsorships, Alliance, Events

Posted by Barry Clifford

Oct 13, 2016 3:26:00 PM

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The Marshall Tucker Band at SEMA

Working in Concert with The Marshall Tucker Band

The unique sound of the Marshall Tucker Band comes from their blending of rock and roll with country and adding in a dash of jazz, blues, and gospel. It’s this sound and hits like Fire on the Mountain, Heard it in a Love Song, and Can’t You See that helped make them one of the preeminent Southern rock groups of the 1970s. Still going strong and sounding better than ever, the Marshall Tucker Band is going to be playing an exclusive show for our dealers, partners, and industry friends at the Hard Rock on the Strip at SEMA this year! In case you haven’t kept up with the band, here’s a quick refresher on this iconic group and a few reasons why you won’t want to miss the show on Wednesday November, 2 at 8 pm.

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Topics: Alliance News, Sponsorships, Corporate, SEMA, Trade Shows, Events

Posted by YOHTA Team

Jun 30, 2015 3:55:00 PM

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Alliance Tire Group to Sponsor Luke Bryan 2015 Farm Tour

As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.

The Alliance Tire Group, whose Alliance, Galaxy and Primex brands make it a leading global manufacturer of off-highway tires and tires for farm equipment, has signed on as a sponsor of country music star Luke Bryan’s 2015 Farm Tour, which will hit working farms near eight cities this fall.

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Topics: Press Release, Sponsorships