---
title: Yokohama-Off-Highway Tires | The Official Tire News Source of Yokohama-Off-Highway Tires America Inc. | Barry Clifford (17)
description: Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym. (17)
---
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## AboutBarry Clifford
Barry has been in marketing and public relations for more than 20 years, working with companies like Travelocity, Weight Watchers, Weider Nutrition and many others to communicate product benefits to customers around the world. Since joining Alliance Tire he is working to develop an intimate knowledge of the agriculture, construction and forestry markets by getting out on the road and meeting customers wherever possible. He is a marketing strategist with experience developing, managing and evaluating programs that drive traffic, lead acquisition and nurturing, and sales. When he’s not out at a tractor pull or at a customer show, Barry is headquartered in Wakefield, MA and he spends his off hours with his family, trying to get to the mountains for a hike or camping, or hitting the gym.
Posted by [Barry Clifford](https://yohta-blog.yokohama-oht.com/author/barry-clifford)
Oct 20, 2014 11:16:00 AM
[Leave a Comment](https://yohta-blog.yokohama-oht.com/cause-for-optimism-americas-farm-youth)
## [Cause for Optimism: America’s Farm Youth](https://yohta-blog.yokohama-oht.com/cause-for-optimism-americas-farm-youth)
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# Talking to the Next Generation of Farmers
As part of our first-year sponsorship of the National Tractor Pullers Association (NTPA), company representatives attended several tractor pulls this year to talk to today’s generation of farmers as well as the next.
[Read More](https://yohta-blog.yokohama-oht.com/cause-for-optimism-americas-farm-youth)
Topics: [Tire Events](https://yohta-blog.yokohama-oht.com/topic/tire-events)
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