As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at

The Alliance Tire Group is rocking SEMA and the Global Tire Expo by hosting a private concert featuring the legendary Marshall Tucker Band. Courtesy tickets for the show—which will be held Wednesday, November 2 at 8:00 pm at the Hard Rock on the Las Vegas Strip—are available online now and going fast. Get your tickets here today. 


The Marshall Tucker Band show is ATG’s second exclusive SEMA concert. Last year, the band Kansas proved that they can still bring the house down to ATG’s enthusiastic audience of partners, customers and friends of the OTR tire industry.

“This is our way of thanking our channel partners and our other friends in the industry for all their support of the Alliance, Galaxy and Primex brands all year long,” says Bruce Besancon, Vice President of Marketing for Alliance Tire Americas. “Everybody goes the extra mile all year long making sure customers get the right tires for every challenge in the field, and they work hard all week at SEMA gathering the latest industry information. It’s great to have a chance to relax and enjoy great music and great people when we’re together in Vegas for SEMA.”Learn More About Our Galaxy Solid Tires

Online registration will be available only until capacity is reached, and space at the Hard Rock is limited. Admission and complimentary drink tickets will be granted on a first-come, first-served basis on the night of the event, so guests are encouraged to arrive early. Click here for more information and tickets, or contact your Alliance Tire Group representative.