Alliance Tire Solidifies North American Sales and Strategy with Two VP Appointments

As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.

Alliance Tire Americas announced that Allen Lyons has been appointed to the position of Vice President of Aftermarket Sales, West and Canada, and that Seth Walters was promoted to Vice President of Aftermarket Sales, East.

















                     Allen Lyons                                                   Seth Walters

Lyons joined Alliance after more than a decade at Cummins, Inc., where he rose through the ranks to Director of Sales and Marketing—Fuel Systems. He holds a bachelor’s degree in chemical engineering from Purdue University and an MBA from Indiana University.

Walters has held a wide range of positions in more than seven years with Alliance, including logistics, marketing and sales roles. He has been integral to the launch of ATG’s Galaxy SDS solid tire line and was deeply involved in guiding the development of the Galaxy Radial OTR tire program.

“Allen and Seth bring tremendous energy, deep knowledge, and outstanding business and customer skills to our growing business,” says Dhaval Nanavati, Alliance Tire Americas’ President. “Their new roles reflect their contributions to our OneATA sales strategy, which combines the strengths of our Alliance, Galaxy, Primex, and Constellation brands along with our representation of Aeolus truck tires in the U.S. In their new positions, Seth and Allen will help us excel in our next phase of growth.”

Lyons is based in ATA’s office and warehouse complex in Houston, Texas, and Walters will continue operating from ATA’s southeast sales office in Trussville, Alabama.

AboutYOHTA Team

The YOHTA Team is a collaboration of Yokohama Off-Highway Tires America's product managers, field engineers, sales team, and marketing members. The team is committed to delivering high-quality information about the fields of agriculture, construction, forestry, material handling, mining, trucking, and other OTR applications—along with the tires used in them.