As of Jan 1, 2021, Alliance Tire Group and Alliance Tire Americas, Inc. changed their names to Yokohama Off-Highway Tires and Yokohama Off-Highway Tires America, Inc respectively. The Alliance, Galaxy and Primex brands and product names remain unchanged. Product information is available at www.yokohama-oht.com.
Alliance Tire Group is launching a new website today at www.atgtire.com with more user-friendly features that allow tire dealers and equipment owners to find tires based on segment, application, tread pattern or size. The new site is optimized for mobile platforms including phones and tablets, as well as for desktop and laptop computers.
Visitors to the site can search for tires across ATG’s Alliance, Galaxy and Primex brands, an offering that includes more than 2,000 SKUs. Advanced searches can narrow down selections by machine, rim size, section width, overall diameter, TRA code, construction of the tire or special features like IF/VF, high-speed, high-flotation, steel belts or other features.
The updated www.atgtire.com will also feature a blog page, updated frequently with entries on developments in agriculture, forestry, construction and other industries in which ATG’s tires are used around the world. A dedicated mobile phone app is in development to complement the new site. Last year, Alliance introduced the Warranty Wizard app to streamline the warranty process.
“Our improved website is part of the company’s global focus on creating a great customer experience,” says Brian Sheehey, Vice President of Marketing for Alliance Tire Americas. “Whether it’s the Warranty Wizard app or our new search tools, we are constantly working to make it easier and more productive to do business with ATG.”